Our client reached out to us with the challenge of engaging their co-working clientelle and creating an energetic atmosphere that matches their entreprenuerial spirit.
We got the team together, walked the hallways, and talked to anyone willing to step away from their work. There were a lot of ideas but ultimately it only took one apple to fall on Newton's head. That apple? Everyone was wearing headphones.
The lack of music in the hallways was forcing inviduals to retreat to their headphones. This behavior unintentionally resulted in isolating individuals from the space around them. It was hindering collaboration.
To fix this problem and get people out of their isolation, we created a workplace music experience that brought people together and better connected them to our client's brand.
Create a lively experience that encourages more office conversation and a richer culture.
Improve the walkthrough experience of potential clients.
Create internal awareness for the workplace experience team.
Tip #1: If you find yourself repeating the same marketing efforts time after time, look towards design systems to eliminate non-essential production and spend more time thinking.
Tip #2: User experience and testing takes on a different shape in highly regulated environments like healthcare and finance. Make sure to work alongside legal and compliance teams for almost everything.
Sonos was the perfect solution. It already allowed individual control of playlist, songs, volume, and multi-room management. We just extended the Sonos Platform and suited it to the workplace with pre-approved stations, intranet integration, and beacon technology.
It was important that we made this feel like a brand experience so we combined the Sonos API with their homegrown employee portal. As employees gathered around the keystone experience they could see who recently joined the team, what office events were happening, and engage with recent company news and announcements.
We wanted to make sure that each individual could tailor the experience to their personal needs without disrupting their workflow so we created the companion mobile experience.
With over a 30% participation rate within the first month, the impact was noticeable immediately. Campy 80’s music on Mondays and “Adele Fridays” brought people together in new ways.
We stood up Insights Central, a central destination for brand teams to learn about best practices and see the insights generated from the efforts of the other brands. This allowed previously-siloed brand teams to better connect with each other and work towards enterprise-level results.
Once duplicative non-value-add activities were eliminated, the organization was able to construct and QA new digital experiences in a fraction of the time.
User testing is an essential activity to identify, explore, and validate everything from small design decisions to long-term investments. With our new testing playbook we were able to take user testing inside the organization and operate quicker and more effectively.
Marketing has changed. Gone are the days when we could tell people who we are. Now we need to show them and that means delivering on great experiences over time.