Navigating open waters is hard

Inventing the future is never easy. With so many potential paths and countless obstacles in the way, it's easy for any business to stall–and even veer off course–unless there's a clear view of where we're headed.

A beacon in the distance

We've been co-piloting with some of today's biggest brands to help them find their blue ocean. Along the way, we took notes and used them to create a methodology for helping businesses invent the future and inspire their teams for the journey.

Northstartm

by CE+Co

CE+Co's Northstar™ is the culmination of our tried and true process along with a set of deliverables designed to help your organization visualize the future and plot a course to get there.

Northstartm is designed around three key outcomes

A Northstar rooted in purpose and brand

There's something special and unique in every business. We dig deep and make sure that the decisions we make reflect your brand purpose in everything from experience design to business systems.

Executive alignment in the vision and plan

Our methodology was designed with executive and multi-disciplinary alignment at the center. Through a mix of co-creation, workshops, and prototyping we're able to move conversations from the hallway to the center stage.

A head start on execution

We don't believe in delivering an idea and walking away. With a prototype in hand, we'll work across business and technology teams to create a plan and design system that will help keep momentum rolling across all departments and partners.

Photos of our team

Led by Captains of Industry

We believe that small, senior teams can do big things so we'll create a partner-led team that's right for each Northstar.

User Experience

to help evangelize for the needs of our customer

Design

to make sure that it has purpose and looks damn good

Business Systems

to work through operations and requirements

Program Management

to act as your GPS and chart the foundational roadmap

A view into our Northstar methodology…

We start with purpose

We work with you to articulate a purpose that gives meaning and coherence to the project. Aligning what we’re doing with a strong sense of why we’re doing it is the best way to lay the foundation.

We clarify the direction

We use human-centered design practices to clearly define the problem and better understand the bold moves required to overcome it. As the right direction becomes clearer, we enlist and gain alignment with others who who will help navigate the course.

We bring the future-state to life

We work with you to co-create the innovative digital experiences and services that align with the purpose, the mission, and the capabilities of your organization. We call these "Northstars".

We define a way to get there

With a Northstar in hand, we work across teams, bridge silos, and enlist partners to map opportunities to the people, processes, and technology needed to deliver on the future vision. Our approach is informed by deep expertise in process and organizational design.

We build a system

Then we help build a design or service delivery system around the new product or service experience. This may include a design system, a service blueprint, and/or new ways of working and tools needed to deliver on your future vision.

Northstar in Practice

How we’re helping shape the future of Keurig’s direct-to-customer commerce experience

Digital is enabling and attracting direct-to-consumer commerce for some of today’s biggest product brands. While there are opportunities for selling direct, there are also challenges that most product manufacturers face–from existing distributor agreements to building consumer relationships in an Amazon world.

The Challenge Reframed

It’s a relationship challenge more than it’s a commerce challenge

Then we help build a design or service delivery system around the new product or service experience. This may include a design system, a service blueprint, and/or new ways of working and tools needed to deliver on your future vision.

The Carter Way

A vision of the commerce experience to rally around

By the end of the eight weeks, we had broughts sales, marketing, and tech into the process and created an achieveable prototype that the executive team was proud of.

The Carter Takeaway

Competing on brand experience in an Amazon world

Amazon will almost always win on price and convenience. So if we’re not going to win there, then where? The short answer is to focus on building loyal customer relationships and great moments, and then use them to learn more about our customers.