A view into our Northstar methodology…
We start with purpose
We work with you to articulate a purpose that gives meaning and coherence to the project. Aligning what we’re doing with a strong sense of why we’re doing it is the best way to lay the foundation.
We clarify the direction
We use human-centered design practices to clearly define the problem and better understand the bold moves required to overcome it. As the right direction becomes clearer, we enlist and gain alignment with others who who will help navigate the course.
We bring the future-state to life
We work with you to co-create the innovative digital experiences and services that align with the purpose, the mission, and the capabilities of your organization. We call these "Northstars".
We define a way to get there
With a Northstar in hand, we work across teams, bridge silos, and enlist partners to map opportunities to the people, processes, and technology needed to deliver on the future vision. Our approach is informed by deep expertise in process and organizational design.
We build a system
Then we help build a design or service delivery system around the new product or service experience. This may include a design system, a service blueprint, and/or new ways of working and tools needed to deliver on your future vision.