Employee Experience Customer Experience Workplace Systems Product Experience

We're taking everthing we learned about changing the hearts & minds of consumers and applying it to employees...

...redefining experiences for the
future of work

...simplifying job roles and the systems that power them

...and aligning employees to the brand so they can deliver on great customer experiences.


The First 60tm from Carter Edwards & Co. is purpose-built to create a shared vision and plan for your employee onboarding process.


Get Started

Research and Insights

Business Immersion

The only way to learn your business is to submerse ourselves in it. We do whatever we can to understand your culture, processes and the people that make it all happen.

Consumer Insights

Whether it's direct observation and research or diving deep on past documentation, Customer Insight is part of everything we do.


The best way to really understand someone's point of view, is to be there with them. Ride alongs and "a day in the life of" are all part of our Ethnographic approach.

Employee Experience

The First 60 tm

Our methodology used to create the best and most effective onboarding experience for your employees.

Archetypes & Personas

Knowing who your employees are and their behavioral profiles will help us design better systems.

Employee Journeys

Put yourself in your employees shoes. What do I need? Why should I do this? Journeys will help create a new sense of empathy.

Vision & Leadership

How do you know if the things you're doing everyday are helping if you don't know where you're going? We help build the right vision to rally around.

Concepts & Prototypes

We have a bias towards action and prototypes help us do that because why talk about something when you can show it.

Employee Workshops

Inviting the people your designing for into the process and co-creating solutions that help everyone will always be more effective than going it alone.