Biogen

Pharma / Digital Excellence

We’re bringing human-centered design to big pharma

Standing up Biogen’s Usability Program

Part playbook and part execution, we helped stand up the usability testing practice for their digital excellence team.

Design the Omnichannel Center of Excellence

We're designing and building Biogen's central AEM repository for organizational learning, partner resources, and omnichannel best practices.

BiogenOptions.com: Insights-Driven Redesign

We worked across insights and analytics to create a new experience that helped patients better understand their options for Biogen treatment, financial assistance, and support.

Designing the Global Component System

We partnered with Biogen's IT team to create a global design and AEM component system. This helped speed up the build process, apply global best practices, and create a more consistent brand experience.

Defining Biogen's ADA Guidelines

Managing to ADA guidelines is becoming more and more complex. We partnered with Biogen's legal team to document how Biogen will manage compliance.

UX, Design, and Program Management

We worked with Biogen on a multi-year parntnership to help bring UX and best practices deeper inside the organization so we could raise the waters for digital marketing efforts.

View Sample Work
Redesigning BiogenOptions.com
Design and build of Biogen's digital excellence center
Redesigning Spinraza.com
Concept exploration for BiogenSymposia.com
Designing Biogen's global destination for symposia insights
Publishing digital best practices within Biogen
Better documentation for easier development hand-offs