When Stars Align

At first, our partnership with A&G was based on a shared commitment to putting people first and a complimentary skillset in creating breakthrough customer experiences.

Today, it’s something more.

Through a history of working together, we realized that we can be something better when we’re working as a unified team dedicated to helping brands be their best selves – from communications to a lifetime of customer loyalty.

As of June 2021, the entire Carter Edwards & Co. team is now part of the A&G family. Same team. Same dream. More impact.

We believe small, senior teams can do big things.

We're designing the brand experience for Boston's most promising tech start-up


Pre-IPO Rebrand

We partnered with Toast's brand and product teams to explore and define a new 2.0 brand experience. The result was a brand that expresses – not only the speed, convenience, and moments of hospitality enabled by Toast - but how Toast's solutions are better together.

Product Strategy & Design

Co-creating Toast's flagship Data and Reporting product

Data is the heart and soul of the Toast ecosystem and we're supporting their internal design team with product strategy, rapid prototyping, and shaping the future of data.


Shaping the Product Vision

We rolled up our sleeves and embedded ourselves within the product team to bring together great ideas into a compelling future-state journey that brought the product strategy to life.

We’re getting behind the counter with Panera to bring their clean eating mission to life

Northstar Vision • Employee Experience

Designing the future of the largest restaurant loyalty program in the country

We worked across an integrated team to design a MyPanera experience that combined a digital-led approach with a tone and brand that feels uniquely Panera.

Service Design

Designing the Delivery Experience

From dispatching to live order tracking–we got behind the counter with the cafe operations team to design and launch Panera's new delivery experience.

Service Design

Piloting Panera@Work

We pride ourselves on new ways of working and Panera@Work was no exception. In a matter of weeks, we were able to design an ordering experience that brought Panera to the workplace.

Product Design

Powering Panera’s Mobile Design System

We partnered with Panera's design team to create a component system that significantly sped up design, development, and prototyping efforts.

Business Systems • Prototyping

Prototyping for the next-gen cafe system

We helped create a better cafe and order management system to help cafe managers spend less time at the workstation and more time on the floor helping customers.

Our Vision Methodology


Northstar is our proprietary methodology that we use to help businesses realize their vision, align on a roadmap, and take the steps needed to bring that idea to life.

Northstar by CE+Co

We’re bringing human-centered design to a global biotech leader

Capability Building

Standing up Biogen’s Usability Program

Part playbook and part execution, we helped stand up the usability testing practice for their digital excellence team.

Product Design • Development

Design the Omnichannel Center of Excellence

We're designing and building Biogen's central AEM repository for organizational learning, partner resources, and omnichannel best practices.


BiogenOptions.com: Insights-Driven Redesign

We worked across insights and analytics to create a new experience that helped patients better understand their options for Biogen treatment, financial assistance, and support.

Product Design

Designing the Global Component System

We partnered with Biogen's IT team to create a global design and AEM component system. This helped speed up the build process, apply global best practices, and create a more consistent brand experience.

Design Strategy

Defining Biogen's ADA Guidelines

Adhering to ADA guidelines is becoming more and more complex. We partnered with Biogen's legal team to document how Biogen will manage compliance.

Capability Building

UX, Design, and Program Management

We worked with Biogen on a multi-year partnership to help bring UX and best practices deeper inside the organization so we could raise the waters for digital marketing efforts.

We're building a premium product experience from the inside out

D2C Northstar Vision

Defining the Future of their B2B Business

Sometimes we need to know where we're going before taking a first step. That's where we came in. We helped create a vision of Keurig's Commercial experience to guide the way for years to come.

Product Strategy & Design

Designing the Connected Service Platform

We're helping Keurig's commercial field team and distributors create a platform to manage the installation, cleaning, and maintenance for dozens–sometimes hundreds–of brewers in a given area.


Piloting Premium Brand Collections

Why buy from Keurig when I could buy from Amazon? That's the question we needed to answer. Our result was an ownable Keurig experience that tied the product family together.

We're bringing New England’s most iconic brand to life

Product Design

Rebranding the Dunkin’ ordering app

Dunkin' is one of New England's most iconic brands. So when they rebranded in the summer of 2018, we needed to rethink the mobile experience and make sure it created a commerce experience that lifted the new brand.

Retained Team

UX, Design, and Program Management

Internally we always say that our favorite part about working with Dunkin' isn't the great work or free donuts–but rather, how we work across teams in new ways to create something special.

Business Systems • Employee Experience

Prototyping Employee Systems

We got behind the counter and worked with the Dunkin' systems team to help simplify the management portal and speed up service.

We're embedding ourselves within client design teams to co-create solutions and introduce new perspectives

D2C Northstar Vision

Helping Bai own their eCommerce destiny

Bai Beverages was tired of handing off their traffic and customer relationships to Amazon, so we designed a Bai Commerce experience that helped them make the most of customer data and loyalty.

Product Innovation

We helped invent and pilot new products for a powerhouse in innovation

As an embedded part of the FidelityLabs team, we led the experience design effort to pilot a new product focused on the needs of Independent Workers.

Northstar Vision

Scaling customer services for America's largest independent broker-dealer

Commonwealth Financial's success was built on indispensable service, so as they grew, they needed to find new ways of introducing self-service experience that took the burden off of client teams.

Product Design

Leaning into design leadership for Docker

When there was short-term gap in leadership within Docker's design team, we leaned in to provide leadership and design expertise to keep delivery running smoothly.

Product Design

Helping a promising start up get off the ground

We worked as part of an embedded team to design the MVP experience, support Agile development, and continuously improve the product over time.

Have a question? Email us at hello@  carteredwards.co or connect with our practice leads...
Head of Product Design
Head of Program Management
Head of Experience Design
Partner, Founder